In the age of the digital revolution and the birth or Twitter and Facebook is print dying a death? Many a Marketing Manager the world over is asking themselves how can they better communicate with their audiences? There is no easy answer!
We’ve been debating this in house for some time and have come to the conclusion that the best campaigns are those that use a mix of both and that are able to adapt their brand to work across a range of media platforms and promotional vehicles.
It’s all about getting your message out there in a way that your audience wants to receive it and most importantly keeping it simple and easy to understand. Traditional forms of advertising might be necessary for brand awareness but do ‘opportunities to see’ stats really give you a true picture on how successful a campaign has been?
The great thing about the range of digital solutions on offer is that you can engage and interact with customers in a number of different ways, which helps to keep campaigns fresh and interactive and the great thing is that the results are instant. You can measure success of an email campaign by tracking the number of click throughs from a link or the number of new registrations/ sign-ups to email newsletters. You can talk to customers and share their views and ideas and you can improve business processes by embracing digital technology and providing traditional printed material for downloads, info via podcast or online registration for fulfilment of promotional offers. The possibilities are endless.. but digital is here to stay and those that embrace it will reap the rewards.
When embarking on a new website design you may come across the terms ‘website journey’ and ‘key paths’, but what do these mean?
Very often you have an end goal in mind when someone visits your site. This could be making a purchase, contacting you for more information, filling in a form or simply going away with a positive impression of your company. Guiding the user from their entrance to the website to your final goal is the ‘journey’ that you want them to take.
Your website may well be catering for several different audiences of course so by defining what your key paths for those audiences are, during the design phase, will help define the structure that the site should have to best achieve it’s goals.
For example, when you are looking at a product on an ecommerce website you will often see a list of other products that are similar or related in some way. In this case the site developers are anticipating that the next step of your journey may be to look for similar products and are making that next step that much easier for you to take.
Now you can ditch your tired PowerPoint slides and get creative with the use of Flash Animation to produce dynamic and engaging presentations that will WOW your audience.
Use Flash Animation to create a bespoke presentation that will capture the attention of your audience and deliver your message in a more powerful way. Creating a Flash presentation can be time consuming but the rewards are definitely worth it!
Whether you require a presentation for an internal audience, a corporate presentation to attract new business or a simple animated presentation for your reception or exhibition stand our team of creative and technical professionals are on hand to guide you through the process and help you to enhance your content and get your messages across in a visually impactful way.
Below are some top tips to remember when creating an engaging presentation that will deliver your message and enhance your brand or company…
- Think about the message that you need to convey and the time you have to deliver your message.
- Consider your audience.
- Think about the length and flow of your presentation… too short and you might not get your point across. Too long and you may lose the attention of your audience.
- Don’t over complicate or over animate… this might distract your audience from the core messages.
- Use a range of media such as images and video to deliver your message and keep your audience engaged.
Our experience team are on hand to help you visualise your ideas and bring your content to life. We’re on a mission to ban DULL presentations forever!
2009 was pretty full on and the team at White Interactive have been involved in some really great digital web based projects over the past 12 months. We’re proud of the work that we create and so we’ve pulled together a showreel which shows some of our best bits.
As a leading Hampshire digital agency we are all about using the latest technology to create user led websites, engaging user interfaces, Flash based presentations to replace PowerPoint and interactive eLearning.
View and download our digital showreel.
Just wanted to offer personal congratulations to Ben Smith, one of our new media designers, on the completion of his four and half year long film project ‘Hemisphere’.
Check it out on his Hemisphere YouTube channel.
HEMISPHERE was a self produced project by Ben Smith. The story follows the protagonist through a series of events that begins to unfold after meeting a stranger under an archway. After that event, everything which he believed and thought to be ‘true’ gets thrown into question (Much like finding out the world is round after believing it to be flat for so long) The knowledge of this leads him on a dark journey as he finds out his role in reality. In finding reality, he discovers destiny.
The filming is very dark and the visuals are very Max Payne, Sin City’esqe. The storyline has been described as a sci-fi David lynch film. There are 14 chapters all being roughly around the 5 minutes mark, making the whole project around the 70 minute mark.
If you have some time check it out, or if you have spare 5 minutes a day watch a chapter daily!
The importance of optimising your website for the right search terms is a key aspect of any online marketing campaign. Determining whether you should optimise for one particular phrase or another though can be difficult.
For example, a tree surgeon would want to know whether the search phrase ‘tree surgery’ or ‘tree cutting’ was the more popular search phrase. His website could then be better optimised towards the more popular search term, which in turn would draw more traffic.
This is where a tool such as Google Trends can be very useful. By entering the two search phrases it is possible to get a side-by-side comparison of the two and a break down of the relevance of location on the search phrases too.
Why not give it a try. You might be very surprised by the results.
We’ve been busy working on an exciting relaunch for Alp shack. Situated in the Paradiski region of the french alps, Alp shack offers luxury modern catered chalet accommodation with a traditional twist – taking care of all guests needs so they can concentrate on mastering their technique!
Having undertaken a full review of their previous website we recommended a number of changes to strengthen their web presence and improve the overall customer journey and user experience. The team at White Interactive and Alp shack are delighted with the result… Why not check out alpshack.com …… we’d love to hear what you think!
Did you know that in 2010 companies will be able to register their own web domain extensions in place of .com, .co.uk, etc?
This change would enable a company such as Tesco, for example, to have domain names such as shopping.tesco or homedelivery.tesco.
Sounds great doesn’t it? So what’s the catch?
Well at a predicted cost of some $185,000, and a limited number of applications on offer, only the largest corporations will be playing this particular game at the moment. The possibilities that this opens up for online brands though are very interesting indeed.
It’s become a modern cliché that web designers are always off snow boarding, but for whiteinteractive’s latest project this is very close to the truth!
Alp shack provides accomodation for skiing and snowboarding holidays at La Plagne in the French Alps. Whiteinteractive has been employed to revamp the existing Alp shack website, enhancing the visual appeal of the site, improving usability and management tools and reviewing SEO.
Of course ‘field research’ is going to be very valuable on this project, or at least that’s what our web designers are saying…
In the current economic climate it is crucial that companies achieve maximum value from all elements of their marketing budget. When designed and executed well, online and digital solutions can be very cost-effective and most importantly measurable. Many of our clients are starting to see the real benefits of digital solutions; migrating training online via our eLevate eLearning tool, by developing continued communications with their target audience via fresh, vibrant and informative eShots and by embracing the fresh approach of digital literature rather than traditional printed brochures (which can very quickly become out-of-date).
Audiences are becoming more sophisticated in the way that they want to receive and and the pace at which they want to digest information and interact with brands, so by embracing technology and the benefits that it can bring to your communications activities become instantly measurable in this credit crunch climate which requires a return on investment.
