the website journey
When embarking on a new website design you may come across the terms ‘website journey’ and ‘key paths’, but what do these mean?
Very often you have an end goal in mind when someone visits your site. This could be making a purchase, contacting you for more information, filling in a form or simply going away with a positive impression of your company. Guiding the user from their entrance to the website to your final goal is the ‘journey’ that you want them to take.
Your website may well be catering for several different audiences of course so by defining what your key paths for those audiences are, during the design phase, will help define the structure that the site should have to best achieve it’s goals.
For example, when you are looking at a product on an ecommerce website you will often see a list of other products that are similar or related in some way. In this case the site developers are anticipating that the next step of your journey may be to look for similar products and are making that next step that much easier for you to take.
Post a reply
You must be logged in to post a comment.