Trends in searching
The importance of optimising your website for the right search terms is a key aspect of any online marketing campaign. Determining whether you should optimise for one particular phrase or another though can be difficult.
For example, a tree surgeon would want to know whether the search phrase ‘tree surgery’ or ‘tree cutting’ was the more popular search phrase. His website could then be better optimised towards the more popular search term, which in turn would draw more traffic.
This is where a tool such as Google Trends can be very useful. By entering the two search phrases it is possible to get a side-by-side comparison of the two and a break down of the relevance of location on the search phrases too.
Why not give it a try. You might be very surprised by the results.
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