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	<title>whiteinteractive blog</title>
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	<link>http://www.whiteinteractive.co.uk/wordpress</link>
	<description>The inside view from whiteinteractive, a website design and digital media agency in Southampton, UK.</description>
	<lastBuildDate>Fri, 13 Aug 2010 15:32:01 +0000</lastBuildDate>
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		<title>New Top Level Domain Now Available</title>
		<link>http://www.whiteinteractive.co.uk/wordpress/?p=66</link>
		<comments>http://www.whiteinteractive.co.uk/wordpress/?p=66#comments</comments>
		<pubDate>Fri, 13 Aug 2010 15:32:01 +0000</pubDate>
		<dc:creator>whiteinteractive</dc:creator>
				<category><![CDATA[industry news]]></category>

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		<description><![CDATA[Last month the Internet Corporation for Assigned Names and Numbers (ICANN) made available a new Top Level Domain (TLD)  &#8220;.co&#8221;.
What’s a top level domain I hear you say? Well, a Top Level Domain (TLD) is the final part of your domain name, with the most familiar being &#8220;.com&#8221;.
The two-character domain names were originally for country [...]]]></description>
			<content:encoded><![CDATA[<p>Last month the Internet Corporation for Assigned Names and Numbers (ICANN) made available a new Top Level Domain (TLD)  &#8220;.co&#8221;.</p>
<p>What’s a top level domain I hear you say? Well, a Top Level Domain (TLD) is the final part of your domain name, with the most familiar being &#8220;.com&#8221;.</p>
<p>The two-character domain names were originally for country specific domains, such as &#8220;.uk&#8221;  for the United Kingdom (although in this example the second level domain &#8220;.co.uk&#8221; is more widely used). In addition to the country specific Top Level Domains there are also the generic TLD&#8217;s such as .gov, .net. org and .com.</p>
<p>The &#8220;.co&#8221; TLD is the country code top-level domain for the Republic of Colombia but is now generally available for anyone to register.</p>
<p>.mobi is another relatively new TLD made available in 2006, derived from the adjective ‘mobile’  and is an alternative choice to having a sub-domain on your website &#8211; such as &#8220;mobile.yoursite.com&#8221; &#8211; for your mobile optimised website. All .mobi sites must be optimized for viewing on a mobile phone.</p>
<p>Contact a member of our team at whiteinteractive to have your .co and .mobi domain variants registered now &#8211; and check out our blog for more information about mobile websites.</p>
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		<title>Check out our latest project&#8230;</title>
		<link>http://www.whiteinteractive.co.uk/wordpress/?p=64</link>
		<comments>http://www.whiteinteractive.co.uk/wordpress/?p=64#comments</comments>
		<pubDate>Fri, 30 Jul 2010 07:46:36 +0000</pubDate>
		<dc:creator>whiteinteractive</dc:creator>
				<category><![CDATA[whiteinteractive news]]></category>

		<guid isPermaLink="false">http://www.whiteinteractive.co.uk/wordpress/?p=64</guid>
		<description><![CDATA[www.iimprove.co.uk is a free to use, online builders merchant that sources materials, provides quotations and offers a directory of tradespeople.
This unique online service sources the best prices for materials from a range of trade suppliers, meaning their customers across the UK benefit from highly competitive prices.
So, if you have a building or home DIY project, [...]]]></description>
			<content:encoded><![CDATA[<p>www.iimprove.co.uk is a free to use, online builders merchant that sources materials, provides quotations and offers a directory of tradespeople.</p>
<p>This unique online service sources the best prices for materials from a range of trade suppliers, meaning their customers across the UK benefit from highly competitive prices.</p>
<p>So, if you have a building or home DIY project, iimprove simplifies the process by offering three services that meet the needs of any home improvement project.</p>
<p>iquote is a complete quotation service which allows customers to obtain a competitive price for materials by entering the type and quantity required from individual iplumb, ibuild, ikitchen, and idoor departments.</p>
<p>The complementary iproducts catalogue allows customers to purchase top brand products direct from a range of hand picked plumbing supplies including radiators, boilers, taps, complete bathroom suites and showers at similar trade prices.</p>
<p>And iquantify is a specialised service designed to assist anyone requiring an early indication of build costs or with a desire to project manage their own build. For a nominal fee, iimprove&#8217;s experienced team of quantity surveyors will use your planning or building regulation drawings to provide a comprehensive breakdown of materials required together with an indication of labour costs.</p>
<p>Finally, the free itrades directory allows users to search for reputable tradespeople within their local area, allowing users to rate and review their work to help other iimprove visitors make an informed decision on who to use.</p>
<p>So saving money has never been easier &#8211; visit <a href="http://www.iimprove.co.uk" target="_blank">www.iimprove.co.uk</a> and check it out for yourself.</p>
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		<item>
		<title>why speed matters for websites</title>
		<link>http://www.whiteinteractive.co.uk/wordpress/?p=60</link>
		<comments>http://www.whiteinteractive.co.uk/wordpress/?p=60#comments</comments>
		<pubDate>Thu, 15 Jul 2010 12:59:35 +0000</pubDate>
		<dc:creator>whiteinteractive</dc:creator>
				<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.whiteinteractive.co.uk/wordpress/?p=60</guid>
		<description><![CDATA[There are many reasons why a fast website is a better website and many reasons why your website may be running slowly.
A website that displays quickly:
- Gets your website users to the information they need quicker
- Means that a visitor is less likely to get frustrated and go somewhere else
- Provides a positive impression of [...]]]></description>
			<content:encoded><![CDATA[<p>There are many reasons why a fast website is a better website and many reasons why your website may be running slowly.</p>
<p>A website that displays quickly:</p>
<p>- Gets your website users to the information they need quicker<br />
- Means that a visitor is less likely to get frustrated and go somewhere else<br />
- Provides a positive impression of you through a positive online experience<br />
- Gets better rankings in website search engines<br />
- Scores higher when competing against other websites for Pay-Per-Click position on search engines</p>
<ul></ul>
<p>Reasons your website may be running slowly include:</p>
<p>- The quality of the server and network infrastructure of your Hosting company<br />
- Poorly optimised pictures, images and other media files on your website<br />
- Poorly optimised web code<br />
- Too much data or too many images on a single web page<br />
- Inefficient database query’s<br />
- External data feeds or scripts, for example Third Party Advertising services</p>
<ul></ul>
<p>In the days before broadband web designers had to be both prudent and clever with their designs to deliver a fast Internet experience for website visitors. As broadband became the standard way to connect to the Internet, and more bandwidth became available, inevitably designers relaxed a little and websites with more media heavy elements took over. The good practices from a decade ago though are still as relevant today as they were back then, paying attention to the things that can impact your website speed will always reap benefits.</p>
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		<title>Delivering high quality websites on a budget</title>
		<link>http://www.whiteinteractive.co.uk/wordpress/?p=57</link>
		<comments>http://www.whiteinteractive.co.uk/wordpress/?p=57#comments</comments>
		<pubDate>Thu, 29 Apr 2010 07:59:31 +0000</pubDate>
		<dc:creator>whiteinteractive</dc:creator>
				<category><![CDATA[whiteinteractive news]]></category>

		<guid isPermaLink="false">http://www.whiteinteractive.co.uk/wordpress/?p=57</guid>
		<description><![CDATA[Establishing a presence online when businesses are in their infancy is imperative as the days of a website being considered a luxury for businesses are long gone. Websites are now considered a necessity as people increasingly turn to the web as their main source of information. For many businesses, a website is the first interaction [...]]]></description>
			<content:encoded><![CDATA[<p>Establishing a presence online when businesses are in their infancy is imperative as the days of a website being considered a luxury for businesses are long gone. Websites are now considered a necessity as people increasingly turn to the web as their main source of information. For many businesses, a website is the first interaction they have with their target audience(s) so communicating the businesses objectives, tone and corporate message online is fundamental.</p>
<p>At white interactive we understand the importance of having a professional website so have created a solution that will enable start-up and small businesses or those on a tight budget to develop and build their brand online.  Our templated approach offers cost conscious businesses a straightforward yet highly professional solution, which can be tailored with the organisation’s branding and style.</p>
<p>Start-up business Lorus Consulting, a financial recruitment consultancy, have recently benefited from our templated approach. Working closely with the client, we designed a logo and identity which was than incorporated into the design of the website. The website <a href="http://www.lorusconsulting.com/">www.lorusconsulting.com</a>, which was also integrated with TriSys recruitment software, delivers an effective and professional web presence.</p>
<p>Dylan Pearson, Director of Lorus Consulting is: ‘incredibly pleased with the outcome. white interactive’s approach was professional and the website was delivered on time and most importantly within budget.’</p>
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		<title>Microsoft sponsors new Web font standard</title>
		<link>http://www.whiteinteractive.co.uk/wordpress/?p=54</link>
		<comments>http://www.whiteinteractive.co.uk/wordpress/?p=54#comments</comments>
		<pubDate>Thu, 22 Apr 2010 13:02:16 +0000</pubDate>
		<dc:creator>whiteinteractive</dc:creator>
				<category><![CDATA[industry news]]></category>

		<guid isPermaLink="false">http://www.whiteinteractive.co.uk/wordpress/?p=54</guid>
		<description><![CDATA[The ability for web designers to use rich typography in their designs  has taken a small step towards becoming a reality.
In something of a surprise move the software company is backing a   newer effort at the World Wide Web Consortium to standardize Web-based   fonts with technology called the Web Open [...]]]></description>
			<content:encoded><![CDATA[<p>The ability for web designers to use rich typography in their designs  has taken a small step towards becoming a reality.</p>
<p>In something of a surprise move the software company is backing a   newer effort at the World Wide Web Consortium to standardize Web-based   fonts with technology called the Web Open Font Format (WOFF).</p>
<p>Let&#8217;s hope we see this new standard supported by all of the major  browser manufacturers in the very near future.</p>
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		<title>new websites launched</title>
		<link>http://www.whiteinteractive.co.uk/wordpress/?p=47</link>
		<comments>http://www.whiteinteractive.co.uk/wordpress/?p=47#comments</comments>
		<pubDate>Fri, 19 Mar 2010 09:00:17 +0000</pubDate>
		<dc:creator>whiteinteractive</dc:creator>
				<category><![CDATA[whiteinteractive news]]></category>

		<guid isPermaLink="false">http://www.whiteinteractive.co.uk/wordpress/?p=47</guid>
		<description><![CDATA[Two new websites launched recently. The first is www.alk-lifeline.co.uk a website for EpiPen, a treatment for anaphylaxis and the second is for www.boginabag.com a light weight portable  toilet.
2010 has started off incredibly busy for us here at whiteinteractive and we have just recruited two new staff to help support our growing digital business, offering website [...]]]></description>
			<content:encoded><![CDATA[<p>Two new websites launched recently. The first is <a href="http://www.alk-lifeline.co.uk">www.alk-lifeline.co.uk</a> a website for EpiPen, a treatment for anaphylaxis and the second is for <a href="http://www.boginabag.com">www.boginabag.com</a> a light weight portable  toilet.</p>
<p>2010 has started off incredibly busy for us here at whiteinteractive and we have just recruited two new staff to help support our growing digital business, offering <a href="http://www.whiteinteractive.co.uk">website design for business&#8217; in Hampshire and the South</a>.</p>
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		<title>loads of cache</title>
		<link>http://www.whiteinteractive.co.uk/wordpress/?p=44</link>
		<comments>http://www.whiteinteractive.co.uk/wordpress/?p=44#comments</comments>
		<pubDate>Tue, 09 Feb 2010 10:30:23 +0000</pubDate>
		<dc:creator>whiteinteractive</dc:creator>
				<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.whiteinteractive.co.uk/wordpress/?p=44</guid>
		<description><![CDATA[Here is a typical scenario we run into from time to time&#8230;.
The client requests changes to their website, we carry out the changes and notify the client, the client reports back that the changes have not been done. Of course the changes have been done. the client just cannot see them. So what is going [...]]]></description>
			<content:encoded><![CDATA[<p>Here is a typical scenario we run into from time to time&#8230;.</p>
<p>The client requests changes to their website, we carry out the changes and notify the client, the client reports back that the changes have not been done. Of course the changes <em>have </em>been done. the client just cannot see them. So what is going on here?</p>
<p>Welcome to the world of <em><strong>caching</strong></em>. When you view a web page your web browser software downloads that page, and the media on it, and stores it on your computer. This storage is known as the browser <strong>cache</strong>. This helps to speed up the viewing of the website as the browser doesn&#8217;t have to keep downloading the same files again and again. If you leave the site and come back later then, <em>depending on how your browser is configured</em>, you may get your local cached copy loaded instead of having the page freshly downloaded from the website. This is what can lead to the impression that page updates have not been done.</p>
<p>It is useful to be able to forcibly refresh a web page and clear the local cache. For information on how to do this there is a useful <a href="http://www.wikihow.com/Clear-Your-Browser%27s-Cache">wiki page on clearing your cache</a>. A quick way to force the refresh of a single page is simply to go the page and press Ctrl-F5 (PCs only).</p>
<p>Sometimes, even this isn&#8217;t enough though to see the page changes. The problem here can be that caching is occuring at your network level or even your Internet Service Provider. If this is the case then you will have to wait until their cache is updated.</p>
<p>So there you have it, an awareness of caching is always useful in understanding what you are looking at and how to ensure you are viewing the most up-to-date information.</p>
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		<title>In the running</title>
		<link>http://www.whiteinteractive.co.uk/wordpress/?p=41</link>
		<comments>http://www.whiteinteractive.co.uk/wordpress/?p=41#comments</comments>
		<pubDate>Mon, 08 Feb 2010 16:09:18 +0000</pubDate>
		<dc:creator>whiteinteractive</dc:creator>
				<category><![CDATA[whiteinteractive news]]></category>

		<guid isPermaLink="false">http://www.whiteinteractive.co.uk/wordpress/?p=41</guid>
		<description><![CDATA[Sunday, February 7th was a perfect  day for once again staging the 19th Chichester Priory 10km Road race. This is  one of the major road races in the English road running calendar and is recognised  nationwide as a top quality road race. The high standard and depth of the field was matched by perfect weather [...]]]></description>
			<content:encoded><![CDATA[<p>Sunday, February 7th was a perfect  day for once again staging the 19th Chichester Priory 10km Road race. This is  one of the major road races in the English road running calendar and is recognised  nationwide as a top quality road race. The high standard and depth of the field was matched by perfect weather conditions and resulted in the largest race turnout  ever as more than1500 enjoyed one of the most popular and prestigious events  in the South of England.</p>
<p>A three strong team from White Total Design took part in this years race aiming for personal best times. Despite what the organisers described as a slight incline after 6k – it was more of a mountain! &#8211; Lisa, 52.31, Sam, 55.47, Nick 54.49 all managed to finish in their fastest times.</p>
<p>This year the race was once again  organised splendidly by the Rotary Club of Chichester Priory and was fortunate  to have the same two sponsors, Peter Cooper, the local Volkswagen Group and  Brooks Sports the international suppliers of sports clothing. Organisers and  sponsors were pleased with a race where many personal best times were achieved  by elite athletes, club runners and recreational runners alike.</p>
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		<title>Changes to our Blog</title>
		<link>http://www.whiteinteractive.co.uk/wordpress/?p=37</link>
		<comments>http://www.whiteinteractive.co.uk/wordpress/?p=37#comments</comments>
		<pubDate>Fri, 05 Feb 2010 12:45:28 +0000</pubDate>
		<dc:creator>whiteinteractive</dc:creator>
				<category><![CDATA[whiteinteractive news]]></category>

		<guid isPermaLink="false">http://www.whiteinteractive.co.uk/wordpress/?p=37</guid>
		<description><![CDATA[We used to use Google&#8217;s Blogger software to publish our blog but due to changes in Google&#8217;s Terms of service, and their dropping of their support for FTP, we decided to jump ship to Wordpress. And we are glad we have, WordPress is great and was a breeze to set up.
We have transferred the best [...]]]></description>
			<content:encoded><![CDATA[<p>We used to use Google&#8217;s Blogger software to publish our blog but due to changes in Google&#8217;s Terms of service, and their dropping of their support for FTP, we decided to jump ship to Wordpress. And we are glad we have, WordPress is great and was a breeze to set up.</p>
<p>We have transferred the best of our archives over (dates not withstanding !) so we are back up and running again.</p>
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			<wfw:commentRss>http://www.whiteinteractive.co.uk/wordpress/?feed=rss2&amp;p=37</wfw:commentRss>
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		<title>Linking within Acrobat pdf files</title>
		<link>http://www.whiteinteractive.co.uk/wordpress/?p=34</link>
		<comments>http://www.whiteinteractive.co.uk/wordpress/?p=34#comments</comments>
		<pubDate>Fri, 05 Feb 2010 12:34:46 +0000</pubDate>
		<dc:creator>whiteinteractive</dc:creator>
				<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.whiteinteractive.co.uk/wordpress/?p=34</guid>
		<description><![CDATA[Came across this very useful tip the other day for creating a link on a web page or email to a specific page or article within a pdf file.
The format for linking to a page is very similar to the standard anchor mechanism used for web page links.
Example
http://www.mydomain.com/document.pdf#page=1
To link to a specific article on a [...]]]></description>
			<content:encoded><![CDATA[<p>Came across this very useful tip the other day for creating a link on a web page or email to a specific page or article within a pdf file.</p>
<p>The format for linking to a page is very similar to the standard anchor mechanism used for web page links.</p>
<p>Example</p>
<p>http://www.mydomain.com/document.pdf#page=1</p>
<p>To link to a specific article on a pdf page requires a two step approach.<br />
Firstly you need to set up a destination tag within the pdf file:-</p>
<p>1. Manually navigate through the PDF for the desired location, and magnification<br />
2. Go to View &gt; Navigation Panels &gt; Destinations<br />
3. Add a New Destination and give it a name<br />
4. Save the document</p>
<p>The second step is create your link, the format for which is:-</p>
<p>http://www.mydomain.com/document.pdf#nameddest=MYARTICLE</p>
<p>Beware of your pdf &#8216;initial view&#8217; properties though which may interfere with how the article opens. It is best to set the layout and magnification to &#8216;default&#8217; (File -&gt; Properties -&gt; Initial View).</p>
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