whiteinteractive blog

There are many reasons why a fast website is a better website and many reasons why your website may be running slowly.
A website that displays quickly:
- Gets your website users to the information they need quicker
- Means that a visitor is less likely to get frustrated and go somewhere else
- Provides a positive impression of [...]

Here is a typical scenario we run into from time to time….
The client requests changes to their website, we carry out the changes and notify the client, the client reports back that the changes have not been done. Of course the changes have been done. the client just cannot see them. So what is going [...]

Came across this very useful tip the other day for creating a link on a web page or email to a specific page or article within a pdf file.
The format for linking to a page is very similar to the standard anchor mechanism used for web page links.
Example
http://www.mydomain.com/document.pdf#page=1
To link to a specific article on a [...]

In the age of the digital revolution and the birth or Twitter and Facebook is print dying a death? Many a Marketing Manager the world over is asking themselves how can they better communicate with their audiences? There is no easy answer!
We’ve been debating this in house for some time and have come to the [...]

When embarking on a new website design you may come across the terms ‘website journey’ and ‘key paths’, but what do these mean?
Very often you have an end goal in mind when someone visits your site. This could be making a purchase, contacting you for more information, filling in a form or simply going away [...]

Now you can ditch your tired PowerPoint slides and get creative with the use of Flash Animation to produce dynamic and engaging presentations that will WOW your audience.
Use Flash Animation to create a bespoke presentation that will capture the attention of your audience and deliver your message in a more powerful way. Creating a Flash [...]

The importance of optimising your website for the right search terms is a key aspect of any online marketing campaign. Determining whether you should optimise for one particular phrase or another though can be difficult.
For example, a tree surgeon would want to know whether the search phrase ‘tree surgery’ or ‘tree cutting’ was the more [...]

In the current economic climate it is crucial that companies achieve maximum value from all elements of their marketing budget. When designed and executed well, online and digital solutions can be very cost-effective and most importantly measurable. Many of our clients are starting to see the real benefits of digital solutions; migrating training online via [...]

One of the major factors of good website design is to have well-written site copy that has been specifically written with the medium in mind.
It’s all too common to see copy simply lifted from other (offline) materials and re-used on web pages without any thought going into whether that copy is suitable for a web [...]