web analytics
how effective has your marketing been?
analytics provides the answers
Website analytics provides data about the traffic to your website.
Through analytics you can discover valuable information:
- the number of visitors to your site
- trends over time
- most popular pages
- least popular pages
- country of origin
- referring site (i.e., search engine or link from another site)
- search engine terms that resulted in a click-through
Analytics can be a powerful resource, helping you to measure whether your marketing activity is achieving the desired result. It can also help identify areas of your site that may need changing or are not working as intended.
whiteinteractive recommends the free Google Analytics add-on for your website. We will integrate this with your website for free when you commission a new website design with us. Or, we can integrate another analytics tool if you have your own preference.
whiteinteractive offers bespoke website design, flash development, email design, eLearning software development, eMarketing and content management in Southampton, Basingstoke, Hampshire, Surrey and neighbouring areas.
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