search engine optimisation
managed, pro-active search engine
marketing delivers results
We offer effective search engine optimisation (SEO) and pay-per-click services through our selected SEO partners.
Make no mistake, achieving, and maintaining, high rankings in search engines requires time, a pro-active approach and a lot of hard-work. The results though can be hugely rewarding in increased enquiries and successful sales.
If you are marketing on a limited budget, or need results quickly, then a managed ‘pay-per-click’ campaign may be the answer rather than a full SEO campaign.
SEO - So, what's involved?
The Groundwork
Laying the groundwork for optimising your site starts from the very beginning. When designing a website it should always be:
- written well with due attention to use and placement of your key search phrases
- designed and constructed well using 'web standards'
- have suitable meta tags written for each page
A Managed SEO Campaign
The groundwork will help the search engines list and rank your website but is unlikely, on it's own, to achieve high rankings. This is where a fully managed SEO campaign is needed. Only by taking a long-term approach, can you start to push your site near the top of the rankings.
A managed SEO campaign entails:
- researching search terms, phrases and competitors
- modifying site copy and meta tags over time and monitoring changes in rankings
- increasing the number and quality of incoming links to your site (very important)
- working with you on other site modifications or additions that might help boost rankings
SEO is a skill in itself, requiring a depth of knowledge and understanding. With this in mind we have selected a number of specialist SEO partners, who will work with us, and our clients, to deliver a fully managed campaign that delivers real results.
Explanation of Search Engine marketing terms:
natural listings
When you do a search on a site such as Google, the natural listing is the main list of websites on the left of the page. They are determined by the search engines' algorithms for finding, sorting and ranking pages based on relevancy.
paid listings
Paid listings are usually labelled in a separate section such as "sponsored listings". Google, for example, has their Google AdWords listings on the right of the page and above the natural listing. Paid listings usually operate on a bid basis where you are bidding against competitors on your chosen keywords and pay on a click-through basis, “pay-per-click”.
whiteinteractive offers bespoke website design, flash development, email design, eLearning software development, eMarketing and content management in Southampton, Basingstoke, Hampshire, Surrey and neighbouring areas.
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